Website 101 – Why You Need a Web Site

October 19, 2008 by  

Why does your company need a website? We could quote statistics that show the Internet has become the main method people use to find information on products, services and companies they do business with.

The truth of the matter is that without a web site potential clients question your professionalism, commitment to customer service, and long-term stability of your company.

The Internet is the Search Tool Consumers Use

The popularity of the web means that when potential clients find out you don’t have a website, the reaction is similar to how they would feel if you didn’t have a place of business. They either wonder why and you lose credibility or you can attract a very undesirable type of customer.

A professional website says that you are on top of your game, you have a sound business plan for the future, and that you want to make the customer’s experience with your company as positive as possible.

My Business Doesn’t Need a Website

I have spoken to business owners in many different industries and have discovered that in some markets there is a feeling that a website is just not useful for “their type of products or services”, and that no one could possibly buy their “product x” or “service y” online, so why even bother with a website?

Well a website is about more than just selling products and services. It is a tool that can give your latest news and contact information. It announces expansions and new products or services. It can boast about your good reputation, a long standing presence in the industry, or positive client testimonials.

It can also find you employees buy accepting resumes or be an information resource for customers, a way for potential clients to take a look at your facilities or equipment.

At the very least a website should be there to assist your prospective clients and existing customers with your location, mailing address, hours of operations and what holidays your company is closed.

When phoning around, many consumers will look elsewhere the instant they call and get a busy signal, voicemail, or are put on hold for too long. But your website is always on, and always there working for you.

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Things to know before hiring a Web Designer

Your website should save you money, make you money and educate your users to a point where you can deliver your pitch whatever it may be.

Integrate Social Media into your Lifestyle

Why follow traditional routes to grow your business, the world has changed and so has the behavior of the consumer.

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