The Big Catch Fish ‘n Chips Logo

November 5, 2008 by  

The food industry has been kind to me lately and even though eateries have been closing down or selling due to the economic situation, from where I’m standing it hasn’t really stopped people from buy these restaurants and setting up shop. I guess no matter what industry you are in everybody has to eat.

Being an Irishmen I have literally been raised eating fish suppers so when I was commissioned to design a logo for the Big Catch Fish ‘n Chips I took it as a medal of honour and coincidentally that was the direction I went with when designing the logo.

I wanted to incorporate one of those lifesaver rings that hang on the sides of boats so I started off with that but instead of making it look like the stereotypical kind of safety device I used the company’s blue to colour it. Next I surrounded the outside of the graphic with rope which represents boats, docks and all that marine stuff.

Because this is not you’re regular Fish and Chip shop I decided to put some nautical starts that also show that it is a 5 star restaurant to give it a bit of class and then of course the fish caught in the fisherman’s net.

Plain, simple and beautifully illustrated this logo says a lot by packing in a little story but lacks the complexities of a novel just like all logos should do.


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