I really wanted to showcase the project as a whole but at the moment I have so many projects on the go in various stages of completion I got desperate and just had to show a little bit of the work I have been doing of late.

The logo is 100% pure vector and was created in Adobe Illustrator. I wanted to achieve a deep metallic look with a sense of realism, something you would see on an old classic car from days gone by.

I experimented heavily trying to get the desired effect with the help of a few tutorials I found here and here and in the end I ended up creating my own technique to add to my bag of tricks.

I think the logo turned out great, it looks like it was carved out of metal and polished, I learnt a new trick and the client is very happy. The next thing to expect from this project will be the business cards and brochure/ pamphlet and then on to the website which I am really looking forward to.

The food industry has been kind to me lately and even though eateries have been closing down or selling due to the economic situation, from where I’m standing it hasn’t really stopped people from buy these restaurants and setting up shop. I guess no matter what industry you are in everybody has to eat.

Being an Irishmen I have literally been raised eating fish suppers so when I was commissioned to design a logo for the Big Catch Fish ‘n Chips I took it as a medal of honour and coincidentally that was the direction I went with when designing the logo.

I wanted to incorporate one of those lifesaver rings that hang on the sides of boats so I started off with that but instead of making it look like the stereotypical kind of safety device I used the company’s blue to colour it. Next I surrounded the outside of the graphic with rope which represents boats, docks and all that marine stuff.

Because this is not you’re regular Fish and Chip shop I decided to put some nautical starts that also show that it is a 5 star restaurant to give it a bit of class and then of course the fish caught in the fisherman’s net.

Plain, simple and beautifully illustrated this logo says a lot by packing in a little story but lacks the complexities of a novel just like all logos should do.

How do you create a hamburger design without a burger or fire? Use text only.

Instead of using an “i” in the word Big we used the number 1 and combined the “g” with the letter “o” to make it look almost like a zero. This logo contains three different font types serif, sans-serif and a hand written typeface.

After researching other coffee brands and logos we noticed that they were all so similar so we agreed to stay away from that type of style but in our research we just happen to see a cigar label and we instantly knew which new direction to go, you just never know where you will find inspiration do you?

The reference photos were not the best to work with but I was more interested in getting the exact amount and placement of the buildings turrets as well as the accents around the windows to make it look real authentic.

In the end I think I think I really capture the look and feel of the building and the client was well pleased with the outcome.