Logos Old and New
September 17, 2008 by Duncan · Leave a Comment
Here are the last four logos I have created, I thought it would be better to post them all together instead of separating them into their own individual posts.
Sandstone Facilities Maintenance Inc
The idea behind the Sandstone Facilities Maintenance Inc logo was simplicity. The client is a real oldschool type who I have known for a very long time and the whole concept of having a logo was quite new so the plan was not to get too fancy.
This next logo was for a band called Lower Back Tatti who now go by a different name. This logo was tough because I didn’t want it to come off either cheesy or cliché but lets face it the best idea anyone can relate to with a name like LBT is a tattoo on the top of some girls ass.
Lower Back Tatti
Well I went for the tribal look for obvious reasons (damn I am cliché) and if you really look at the graphic you can see two swans with cobra heads facing each other making the shape of a heart.
The third logo is for Coffee Blend, which I can’t really take the full credit for. The client had the idea and I just kind of sketched it out, cleaned it up and vectorized it.
Coffee Blend
After researching other coffee brands and logos we noticed that they were all so similar so we agreed to stay away from that type of style but in our research we just happen to see a cigar label and we instantly knew which new direction to go, you just never know where you will find inspiration do you?
The last logo here is for Big Ten Burgers. The client wanted a logo that did not need any explaining and it could not contain an image of a hamburger.
Now it makes my job much more difficult to create a design which doesn’t need any explaining when you are not allowed to use any imagery, so the next best thing is to use text only.
Big Ten
Instead of using an “i” in the word Big we used the number 1 and combined the “g” with the letter “o” to make it look almost like a zero. This logo contains three different font types serif, sans-serif and a hand written typeface.
