SEO
So you have a web site, how is anyone supposed to find you? Search engines love information but your content needs to be indexed in the most effective manner possible to get their attention, this makes your web site and its info more attractive, relevant and visible to search engines and web searchers meaning more traffic to your site by potential customers.
That is just one part of SEO, if you have an existing site and ever used a search engine like Google to look it up and found your competitors pages were way ahead of your ranking then their site is most likely search engine friendly.
What would need to be done is quite intensive but it would begin with an analysis of their web site finding out what keywords they are using, who is linking to their site, reworking your content maximizing keywords and probably reprogramming some elements of your web site.
