Unfortunately many of us either advertise when we have something new or panic when business is slow. Marketing should be a constant ongoing part of your business plan and be implemented right from the start and the more information you have about your past marketing campaigns the better.
Marketing Is an Investment Not an Expense
You need to evaluate how effective your print and web ad campaigns are, what worked, what can you improve on, make adjustments and then measure and evaluate again. It isn’t something you can have right away, you have to be in it for the long haul and it takes a bit of dedication but I assure you your patients will be rewarded once you find that winning formula.
How Do You Measure Your Ad Campaigns?
Most of us measure our advertisements success or failures by sales, but what if you weren’t selling anything and it was information you were giving away in an awareness program about say about Web Accessibility?
Knowing things like how long people stayed on your page, how they got there, gender, age and location is some very powerful information and would most definitely help your marketing budget get the message out to many more people the next time you advertised.
No matter what type of advertising media you use (either print or web) or how you deploy it, Digital Deceptions will provide you a way to track your campaigns using Google Analytics and show you how to use it so you can start tracking your web traffic and learn more about your web users.
The consumer of today is much smarter
Customers research, think and purchase differently than ever before so you need to know:
- where to find them
- the best media to use to reach them
- what to say to get them back to the website so they can be tracked
Even if you don’t sell products or services online, if you own a website you are a marketer and the key to a website’s success is knowing where your audience hangs out, enticing them to visit your website and then giving them what they want.
You can’t possibly know any of this information with true certainty unless you have statistical software in place to take accurate measurements.
Stop gambling with your advertising budget
It’s time to shake things up a little, get a new perspective and better understanding of who your web users really are. It is critical to understand the likes and dislikes of your target audience in order to cultivate a loyal customer base and this knowledge goes a long way in determining the success of your business goals.
If you have any questions or are interested in a quote give us a call at (289) 275-8470 or get in touch to set up an appointment. It doesn’t cost anything and there is no obligation on your part at all.